As B2B marketing strategies continue to put more emphasis on digital content, it is vital to your organization’s success to create and execute content campaigns to connect with your audiences — here is what you need to know to create an effective strategy from the start.
Content marketing is an important part of capturing potential customers in the top of the funnel – 64% of B2B marketers believe content marketing at the top of the funnel is the best way to create awareness and interest.
Nearly half — 45% — of B2B marketers expect to boost content marketing budgets in 2024, and the same number say they want to produce more content and have better ideas.
Only 28% of B2B marketers say their content is extremely or very successful, while just 15% feel it is only minimally or not at all successful. Clearly, there is more work to be done.
The takeaway here? Brands and solution providers have to become content creators – and do so in a way that resonates with their customers. But how?
