AI is transforming marketing, but too many companies use it without a clear plan or targeted use cases. AI isn't a quick fix—it's a game-changer that needs focus and purpose to work. For those who build the proper foundation, AI can drive growth and give companies a real edge in today's market. 3 out of […]

Future B2B helped Cohesity grow engaged audiences and qualified leads in cyber security solutions via an integrated brand-to-demand campaign.

Looking to level up your B2B content and webinars? SmartStudio Custom Solutions delivers expert-driven strategies tailored to your goals. From engaging webinars and high-impact content to long-term partnership support, our team helps you connect with your audience and drive real results. We don’t just create content—we craft compelling experiences that convert. Discover five powerful reasons why SmartStudio is the partner you need to elevate your marketing strategy and stand out in a crowded B2B landscape.

How BT Business grew their presence in UK enterprise healthcare It’s an understatement to say that the UK’s national health system was exposed for its inadequacy during the COVID-19 pandemic. A decade-long policy of government budget cuts left it ill-equipped to supply enough beds for patients, staff and medical equipment for hospitals, and investment in […]

As IT investments shift toward security in 2025, vendors must evolve beyond suppliers to become true partners. Decision-makers value trust, shared goals, and open communication over experience alone. Survey insights show that authenticity and collaboration are key to forging lasting relationships. Learn how IT vendors can enhance their partnership strategies.

Hosting a webinar is just the beginning. The real challenge - and opportunity - lies in what happens next. Your attendees engaged at different levels, meaning not all leads should be treated the same way. By understanding their intent and tailoring your follow-up strategy, you can move leads efficiently through the funnel and maximize your […]